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About ADA’A Medical Services

ADA’A Medical Services, a subsidiary of the diversified Al-Khaldi Group, is a leading healthcare company providing a wide range of medical products and services across the Kingdom of Saudi Arabia.
Our vision is to be the trendsetting healthcare and medical service provider of choice in KSA and this vision inspires the entire company and sets us apart.
Our mission of being the trusted experts providing personalized, cost-effective healthcare and medical services to the entire community, our business partners and our customers through a contemporary healthcare system, paves the way to bring our vision to life.

What we do

We deliver our set of services to Business Partners; Hospitals; Community Pharmacy Chains; Governmental Sector, Insurers, Wholesalers, and patients around the Kingdom with a very modern approach to healthcare.
The core areas we specialize in include:

  • Supply of biosimilar (generic medications)
  • Medical equipment and consumables
  • Ambulance vehicles and related services;
  • Chain of premium pharmacies;
  • Agency of a range of pharmaceutical and cosmetic products

Meeting healthcare challenges

At ADA’A, we believe that the technological revolution taking place in the era we live will reshape the entire healthcare sector determinants, set new measures for success, redefine the patients’ and customers’ expectations and behaviour. We realize the healthcare sector is facing immense challenges; both medical providers and suppliers are struggling to improve patient outcomes and lower overall costs. Therefore, the future of healthcare requires new approaches and new forms of innovation.

ADA’A has developed its Transformational Healthcare approach that offers the best pathway to putting the patient at the center of care, leading to better outcomes, greater coordination from all healthcare players, and reduced costs with technology and innovation.

Now, with a larger countrywide footprint and advanced systems, we are proudly positioned as a strong partner for insurers, private hospitals and community pharmacy chains, governmental sector, and patients around the Kingdom.

Our values

For ADA’A, the way we do business is just as important as the business itself. All our employees understand the responsibility we bear as we work together toward our common goal: to advance the healthcare system for better health for all. That’s why we look toward our ICARE shared principles as a unifying set of values to guide us in our mission. Our company-wide values are the foundation of ADA’A’s reputation as a trusted organization that goes the extra mile to advance our partners’ and customers’ success.
By the same token, we live up to our values in order to meet our vision and the strategic objectives on the short and long term. Our core values are:


We do what we do with absolute focus on what is ethically right and stay committed to the greater good—for our company, our partners, our community, and the healthcare industry;

Partner and Customer-First

Our commitment to customers sets us apart, where we strictly follow an efficient partners- and customer-centric approach, because we believe our success comes from their success. They benefit from ADA'A’s customized approach to their business and our ability to help them stay ahead of the changing healthcare landscape;.


We hold ourselves accountable and build trust with our customers and partners by delivering on our promises


Our people treat each other, our customers and our business partners with dignity, consideration, open-mindedness and respect


Our journey to excellence never ends—we always aim higher for our customers and partners. We do whatever it takes to innovate and improve our healthcare approach, tirelessly, to achieve excellence in every single detail for our customers, community, partners, and the healthcare industry

Solid partnerships

Since ADA’A was established in 2010, the founders and the top management have strictly adhered to the company’s vision and expanded very fruitful business partnerships around the globe. Proudly, we have built our solid business partnership with those who set the benchmark for industry on our journey to mutual success. At ADA’A, we ambitiously look forward to widen our business partners’ base with the top players in the industry across the world to write a new chapter in the Kingdom’s healthcare history.
Some of our major partners are:

 Wellmed International
 Hunan Luzhou
 Zhejiang INI
 Xiantao Zhongtai Protective Products Co.
 Sunsmed Non-Woven
 Paramed International Co (ambulance)
 Jiujiang Huada Medical Dressing Co.

Key customers

Also, we gratefully mention our customer base around KSA in the Governmental and private sector. Some of our customers are:
 Armed Forces Hospitals
 Security Forces Hospitals
 Ministry of Health in KSA
 Ministry of Defense in KSA
 Ministry of Interior in KSA
 Saudi Aeromedical Evacuation
 Flagship private hospitals across KSA (For example: Al-Habib, Mowasat, Al-Maneae)
 Big community pharmacy chains (Example: Aldawaa)
 A large number of hospitals and dispensaries across the country.

At ADA’A, the sky is the limit when it comes to doing business with our customers and business partners around the world and setting best-in-class healthcare standards.